A Manifesto for Adventurous Conservation
We were tired of choosing.
Between adventure and advocacy.
Between play and protection.
Between our love for wild rivers, alpine ridgelines, and powder mornings—and the gnawing truth that these places are changing. Fast.
We didn’t want to be just another voice shouting protect the planet from the sidelines.
We also didn’t want to stop moving, exploring, kayaking, hiking, camping, dreaming.
So we asked:
What if you didn’t have to choose?
WildKind was born out of that question.
Not from a boardroom. Not from a grant. But from trail dust and paddle strokes and campfire conversations where the stars felt like a reminder: this place matters.
We built WildKind for the people who cry at clear water.
Who pick up microtrash without posting about it.
Who ask questions at trailheads and coffee shops.
Who don’t see a divide between joy and justice.
We built it because adventure can be a form of reverence.
Because conservation isn’t just a policy—it’s a practice. A way of moving through the world that says:
I was here, and I cared.
We believe conservation starts with connection.
Not shame. Not scarcity.
But curiosity, awe, and a deep desire to return the favor to the places that have held us.
We believe in education that feels like a campfire story.
In science that belongs outside.
In coffee that tastes better when it supports a river.
We believe that wild spaces deserve more than just occasional stewardship.
They deserve a community.
A culture.
A collective.
This is our line in the sand—and in the river.
This is where we say:
Let the adventurers be the protectors.
Let the storytellers lead the restoration.
Let the coffee drinkers, the dirtbags, the casual hikers, the science nerds, the barefoot wanderers, the kayak racers, the new parents carrying toddlers up switchbacks—
Let them all belong here.
Let them build something better.
Let them be WildKind.
WildKind Collective 